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© 2024 Created by Briana J White
Hello, I'm
Briana White —
and I'm a/an UX/UI Designer Content Designer Product Designer Web Designer Digital Designer UX Writer Graphic Designer Brand Designer PR Specialist |
Portfolio
My Projects
Browse through my UX Design Portfolio to witness the transformative power of user-centered design. If you’re eager to learn more about my work or discuss potential collaborations, don’t hesitate to get in touch today.
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About Me
My Skills and Achievements
During my time in PR, I learned the art of building relationships and managing communications to promote a positive reputation and brand image. In UX design, I focused on designing products and experiences that meet user needs and expectations. Both fields share a common focus of understanding and satisfying the needs of users and stakeholders, whether they are customers, employees, or the general public. They require research, analysis, creativity, and strategic thinking to achieve their goals.
I now realize that my degree in PR was the perfect foundation for my career in UX/UI design. By combining the two disciplines, I’ve realized that I bring a unique perspective to creating a cohesive and positive brand experience for users and stakeholders.
2017-2022
Public Relations & Marketing
I graduated from the University of Florida with a degree in Public Relations and an outside concentration in Digital Design. I started working in the PR industry but always had a love for understanding people and designing.
2018-2022
Web Design & Print Design
I began freelancing as a digital designer in my spare time. Using several resources to increase my skills and taking every project that came my way for more experience. As I got deeper into the design world, I discovered UX/UI Design and immediately I was intrigued.
2022-2024
UX/UI Design & Product Design
I started immersing myself in online resources focused on UX/UI, sought out mentors, and completed UX Design courses. I landed an internship for a startup company creating a no-code API integration builder and then an apprenticeship doing UX/UI web design that turned to contracted position.
Hours Researching
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Prototypes
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Wireframes
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Hours Designing
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My UX Experience
Diving into the world of UX design, come take a peek at my timeline and join the adventure!
UX Design Certificate
Product Design Internship
As a Product Design Intern at RadicalX, I had the opportunity to learn and grow in the field of product design. I took part in user research and studied our competitors to get a better understanding of what users want and need, which helped us create designs that truly put the user first. I also worked with data and analytics to guide our design decisions and make sure that our designs were user-friendly.
UX/UI Design Internship
During my time at Marketeq as a UX/UI intern, I embarked on a journey to learn and apply the best practices of user experience design. I delved into user research to understand the needs and pain points of our users and conducted competitor analysis to identify areas of improvement for our design sprints. I remember holding meetings with actual users and hearing their thoughts and feedback first-hand, which helped shape the development of personas, user journeys, wireframes, and prototypes. I also utilized data and analytics to guide our design decisions and make sure that our designs truly put the user at the center.
UX/UI Web Designer (Contracted)
Working at Resonance Strategies, I successfully managed multiple web development and design projects for clients from different industries. I also create detailed site maps, wireframes, and prototypes for our clients' websites through user testing, resulting in an improved user experience and a 30% increase in website traffic. Additionally, I conducted thorough analyses of our clients' websites and their competitors, identifying areas for improvement and implementing those strategies into our work. I also set up a new email and subscription route creation process, and managed and organized all project-related files and data, ensuring accuracy and completeness through proofreading, resulting in a 99% error-free deliverable rate.
Clients
